Category Archive: Genius Moments

Feb 06

GEN!US Moment #2: Julia Donaldson

GeniusGruffaloPicGM2

Name: Julia Donaldson (Profession: Children’s Book Author) In the 1990s, the children’s author Julia Donaldson decided to write a book about a Tiger, but she faced a bit of a problem. Donaldson’s preference is for writing books using rhyming couplets, but she soon discovered that there aren’t many words in the English language that rhyme …

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May 25

GEN!US Moment #1: Berny Stringle

honey monster

Name: Berny Stringle (Profession: Commercials Director) Back in the 1960s and 1970s Berny Stringle was one of the Top Names in advertising. As a Commercials Director, he was responsible for multiple ads involving everything from the ‘Honey Monster’ (who loved munching Sugar Puffs) to the famous PG Tips chimps (who loved sipping tea). He even …

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